Executive Summary
LATAM is becoming one of the clearest environments for AI workforce adoption because the pressure is operational, not theoretical. Small and midsize businesses need faster first response, better follow-up discipline, more after-hours coverage, and tighter control over front-office execution without scaling payroll linearly.
WhatsApp matters because it is not just another channel in the region. It is often the operating layer where inquiries, quotes, booking requests, support conversations, and informal commerce already happen. That makes AI workforce adoption in LATAM less about convincing customers to move behavior and more about improving the workflows businesses already run every day.
The category winner in 2026 will not be the platform with the most visible AI features. It will be the operator that can enforce deterministic workflows, maintain governance, escalate to humans at the right threshold, and improve revenue speed across sales, booking, and support loops.